The crisis has arrived! Discover 10 low-cost marketing strategies

Low-cost digital marketing strategies are essential to overcome the effects of economic and social recession. In a turbulent period for everyone, companies need to reinvent themselves. Investing large amounts of money in marketing may not be recommended, but not investing at all is undoubtedly shooting yourself in the foot. The crisis has arrived and the market’s perspectives are one of adaptation and in-depth interpretation by the consumer.

GDP (Gross Domestic Product) and the recession already give clues about the future. Either brands adapt to the market, or they will have no room to grow. If the macroeconomic situation is not positive, it is worth turning your attention to the internal situation. Business development needs to be increasingly connected to innovation and powerful marketing strategies. It is not easy to grow in times of crisis, but it is not impossible either.

How are you and your team behaving to understand the cultural changes we are experiencing?

Discover your competitive advantage and invest in it

For low-cost marketing strategies to be truly assertive, they must be created and managed to satisfy your consumer’s desires, positioning your brand ahead of the competition.

Develop a schedule of marketing actions and coordinate them according to the needs of your audience. With defined objectives, your strategies can make your business more competitive. To do this, you need to map your consumer behavior and show consumers all your advantages.

What are marketing strategies?

Marketing strategies arise from the need to encourage voluntary exchanges between people and organizations. While marketing aims at the survival of a business, its strategies serve as vital instruments to achieve objectives effectively.

A good marketing strategy is one that helps position your brand in the consumer’s mind, even if there is no immediate sale. The increase in profit margin comes as a result of a more satisfied customer and engaged with your brand’s communication.

Digital acceleration favors cheaper strategies

The coronavirus pandemic accelerated the development of the digital market and anticipated the arrival of innovative ideas for doing business. Adaptation has become necessary and digital transformation, in constant development, has never been so present in our daily lives.

The enormous power of digital acceleration has consolidated a great technological leap never seen before and, if you understand the importance of marketing, you have already realized that, unlike traditional media, the digital environment offers cheaper and more realistic investment opportunities.

10 low-cost marketing strategies

Investing in a crisis is a huge challenge. Financial resources need to be used intelligently so as not to cause losses and threaten the company’s survival. Marketing strategies are created so that businesses can prosper – not the other way around.

Knowledge in applying strategies, clarity about objectives and goals and commitment are attitudes that must be aligned.

Check out some low-cost digital marketing strategies for inspiration:

1. Email marketing remains on the rise

To build a valuable relationship with customers and generate sales, email marketing remains an excellent tool. The strategy has one of the lowest customer acquisition costs on the market and through it it is possible to carry out conversion-oriented audience segmentation.

The direct channel with the consumer via email marketing brings unique opportunities to show advantages and benefits, in addition to establishing a friendly and prosperous dialogue with your consumer.

If you want to optimize your strategy and generate real results, never ignore the way your users use email marketing.

2. Social networks consolidate

In total, there are 3 billion users considering Facebook, Instagram and WhatsApp. A lot of people, do you agree? Being present on the internet is essential to selling more. Through social media, you can reach your audience organically, that is, without putting your hand in your pocket.

But if you want to invest, advertising prices are competitive and bring good results. It is possible to show ads to thousands of people, and, through the correct ad targeting strategies, directly impact your target audience.

However, just creating a company profile is not enough for good publicity on social media. Keep your page constantly updated and in constant communication with the consumer, strengthening the relationship. Answer all questions, criticisms and suggestions, in addition to producing attractive materials.

Through social networks it is possible to promote your business greatly. They can be used for free and are excellent for promoting your brand or product.

3. Gifts, treats and greetings: recipe for success

When receiving a special gift, our emotions are invaded by a positive feeling of attention and affection. By working on our emotional side, this strategy is very assertive and can bear good fruit.

In an increasingly competitive market full of challenges, companies with a vision of the future need to invest in ways to generate good results. Among the possible low-cost strategies to increase sales, giveaways can be an excellent way to captivate the target audience and deploy sales promotion actions.

No matter what the objective of the action, gifts should be used to help increase sales, attract new customers, retain current ones and increase brand visibility.

4. SEO: make Google work for you

When done well, SEO doesn’t require large investments – and its benefits are endless. For those who are not yet familiar with the concept, SEO (Search Engine Optimization) is a set of techniques that aims to position a page in the first results of online search engines, such as Google.

Creating relevant content such as blog posts becomes a very relevant strategy for increasing your brand’s authority on topics that are important to your audience.

It is essential to emphasize that the SEO strategy is a medium/long-term work. Once the work is done, when the site appears well in searches, it will be because of its credibility.

5. Run sweepstakes on the internet and be surprised by the reach

Use and abuse your creativity and establish a prize that catches the attention of users. Everyone loves receiving gifts! Planning giveaways is an excellent way to reach sales goals, reach new followers and form partnerships.

With the widespread dissemination of content in the digital environment, the potential reach of a giveaway is enormous, giving your brand a lot of visibility. When using the sweepstakes strategy, transparency and communication are fundamental pillars to gain the trust of your consumers.

6. Invest in the power of videos

Video content is among the main trends in the market. Social networks have drastically transformed consumers’ purchasing habits. With videos, it is possible to produce messages and campaigns that suit customers, generating identification.

Social networks never stop bubbling with news from the most diverse channels: YouTube, TikTok, Instagram Stories and Reels are some of the tools that can be used by your brand for free and with high conversion power.

7. Create partnerships and develop your network

Meet people and create partnerships to increase your brand’s visibility. Find other businesses that are aligned with your company’s values ​​and propose ways for both of you to win. Recommendations and exchanging posts on social media are powerful marketing strategies for developing your network and gaining new audiences.

The practice of networking is a powerful way to work with your contact network, strategically helping your career and future. Always try to make contacts with people from different areas of your sector of activity.

Cultivating good relationships can be essential when you find a new position in the market, to make a project viable and even to exchange ideas on a subject that you have not yet mastered.

8. Create loyalty programs

It is more expensive to acquire a new customer than to keep an old customer. How about investing in loyalty programs to guarantee your consumer’s return?

Loyalty programs are powerful strategies for attracting customers who already buy and could buy more. Whether aiming to win a prize, bonus, gifts, among other benefits, loyalty programs prove to be very assertive when put into practice. If increasing the profitability of your business is one of your company’s objectives, actions that result in customer loyalty can guarantee good numbers.

The ideal loyalty program for your company works by identifying the customers who buy the most, so that they receive extra benefits. The strategy can be done by accumulating points, filling out cards, stamps and coupons.

9. Reach out to your past customers

How are you behaving with the customer base you have? How is your communication with those old customers who no longer appear? What happened to stop him from doing more business with you again? Try to find out.
Understand what led your customer to give up on your company and offer advantages and benefits so that they can return to your arms. Offer a new product or service, give a discount and rebuild the bond between your brand and your customer.

In times of crisis like the current one, consulting your customer list is an excellent strategy that will make you see different opportunities. Make a call or send a personalized email.

According to Philip Kotler, a famous marketing consultant, acquiring new customers costs 5 to 7 times more than reactivating old customers. There are several factors that go into this calculation and must be considered in your company’s strategy.

Forgetting to maintain a good relationship with old customers is a common mistake that has serious consequences. Having repeat customers is just as necessary as having new customers.

10. Hire qualified professionals to handle your marketing

With the tenth tip, you may already be wondering how to leverage your company’s marketing effectively and without taking risks. Putting marketing into practice, whether offline or digital, requires knowledge and a lot of flexibility.
So that your strategies maintain constant growth and your marketing action planning continues to be fulfilled, it is important to be able to count on a professional who adds to the team, adding knowledge, strength, creativity and digital expertise.

The internet is full of traps! Therefore, it is very advantageous to discover, within the segment you work in, institutions that complement your activity and can add value to your business in a professional way. Don’t take risks and have qualified people at your disposal so that all your strategies are implemented without risk and with guaranteed results.