10 Strategies to increase sales in e-commerce

Competition never lets up! Regardless of your sector of activity, if you want to sell something over the Internet, you need to know the main strategies for increasing sales in e-commerce. Strategies that will initially focus on attracting organic and qualified traffic to your online store, then converting these leads into customers and, finally, building loyalty that leads to repeat purchases.

Interested? So come and discover our set of Digital Marketing strategies to increase sales in e-commerce and then put into practice the ones that best fit your business model!

Invest in a quality e-commerce website

Having an Internet store is not the same thing as having a professional e-commerce receiving visits after visits. Therefore, creating or renewing your online store is the first strategy to guarantee the number of visitors and increase sales in e-commerce.

In this sense, you should entrust the project to web designers or Digital Marketing companies specialized in e-commerce so that your new website can offer an excellent user experience.

What should a quality e-commerce website have?

• Own domain to be found easily and to convey an idea of ​​professionalism and credibility to users;
• Quality hosting to guarantee the storage and security of all online store information and maintain good responsiveness in times of greater congestion;
• Clean and organized layout to enhance the browsing experience, with intuitive and visually pleasing menus and submenus;
• Attractive and modern design to attract visitors;
• Detailed and organized product catalog so that visitors have no doubts;
• Relevant texts and visual elements, such as photos and videos, of high quality;
• Search fields with effective filters so you can quickly find the product you are looking for;
• Testimonials and reviews from satisfied customers to increase the level of trust;
• Simplified purchasing process so that people can choose and pay for their product quickly and safely;
• SSL certificates to protect user data;
• Responsiveness to ensure that visitors navigate the website effectively and see the content with complete legibility, regardless of the screen size of the equipment they are using;
• Fast loading to prevent users from getting bored and deciding to look for a solution in a competitor store;
• Integration with online chat or chatbot to answer customer questions in real time;
• Integration with social networks to invite visitors to share your brand’s content;
• Integration with Google Analytics to monitor access and analyze user behavior.

2. Develop detailed product pages

You already know that to increase sales in e-commerce you have to increase the conversion rate, and nothing better than detailed product pages to achieve this! Firstly, because they convey an idea of ​​professionalism and credibility and secondly, because they increase the desire to consume.

How to make a product page?

• Include a title followed by a brief summary of the product;
  Write a description of the product, including all characteristics: composition, texture, weight, height, width, color, durability, uses, technical specifications, benefits, accessories, related products, price, etc.;
• Highlight the list of the product’s main benefits so that customers quickly understand how it can meet their needs;
  Take advantage of the product description to awaken emotions and stimulate purchasing decisions;
• Use quality photos from different angles and videos to complement the information in the product description;
  Clearly display the product price;
• Include search filters with product types, price ranges, colors, sizes, etc.;
• Consider including a “related products” or “other customers also purchased” list to showcase similar or complementary products;
• Insert a call-to-action (CTA) at the end saying “buy” or “add to cart” to increase e-commerce sales.

3. Optimize with SEO strategies

What is it, fundamental to increasing sales in e-commerce? SEO or Search Engine Optimization, answered very well! So why aren’t you optimizing your content for search engines yet? You are missing sales opportunities because your product/service is not being found quickly and accurately.

For example, imagine that your online store sells swimwear and think about the number of people who are currently searching on Google for “swimwear”, especially now that summer is approaching…

There are a lot of them, aren’t they? But few make it to the second page of search results! That’s why you should start using this vast set of techniques today to put your online store’s pages at the top of Google, increase your brand’s visibility and attract more customers to your website.

Blog with optimized content

And speaking of optimization with SEO strategies, have you ever thought about creating a blog on your online store? 

It is an excellent way to increase sales in e-commerce because it allows the regular publication of optimized content that, in addition to answering your target audience’s questions, pleases Google’s algorithms and ends up occupying the top spots in search results. generating a lot of organic traffic to the online store. 

Furthermore, over time, the blog helps your company become a reference in its area of ​​activity, increasing the credibility and reach of the brand.

4. Recover abandoned shopping carts

It is estimated that more than 60% of potential customers in an online store abandon their shopping carts after placing a few products there. This is because they had no intention of purchasing or because they ran into an obstacle.
Indeed, from an unforeseen cost to a very complicated purchasing process.

There are several reasons for visitors to abandon their shopping carts, but no reason not to try to reverse this process! So make sure…

• The registration process for your online store is easy, quick and objective;
• The values ​​are presented in the user’s monetary unit;
• Transport costs are not increasing the purchase price;
• There are different payment options;
• There is a customer support service ready to provide clarifications;
• The exchange and returns policy is transparent.

These are just some of the elements that contribute to a good user experience and can help you prevent users from abandoning their shopping carts. Because once they do, you only have one alternative: try to recover them through email marketing and remarketing actions, for example, which can become more expensive!

5. Provide multiple payment methods

Although payment methods vary from country to country, it is essential to provide several ways to make purchases and give your customers the freedom to choose the one they prefer: ATM payment, credit card, bank transfer, PayPal, digital wallets, MBway, payment upon delivery, etc. 

Remember that the more payment options there are, the more chances you have of obtaining conversions, increasing e-commerce sales and gaining customer loyalty!

6. Reduce delivery costs

Many customers end up giving up on their purchase because they are scared by the cost of delivery. And that’s why you should try at all costs to be competitive, offering shipping on purchases above a certain value, for example, or charging an amount depending on the volume of the product.

Furthermore, it is important to offer several delivery options with different prices: from store collection to home delivery, via CTT, delivery within 24 hours, etc.

7. Invest in cross-selling and up-selling

It is no coincidence that cross-selling and up-selling are common sales strategies in different types of online stores. Both increase e-commerce sales and we will explain why! Cross-selling is a technique used to suggest to a visitor the purchase of one or more products related to the one they are viewing or placing in the shopping cart.

In turn, up-selling is a technique used to suggest the purchase of a better or more recent product (with the aim of upgrading) than the one the visitor has just seen or placed in the shopping cart. 

For example: you are up-selling if you offer a customer who is going to buy a smartphone to purchase a later model with more features, and you are cross-selling if you offer to purchase headphones, a cover or a protective film.

8. View comments and ratings

One way to try to achieve word-of-mouth effectiveness in an online store is to use comments and ratings to show visitors that, in the absence of a recommendation from a family member or friend, they have some people they can trust. 

People who are giving a positive review to a certain product/service. Therefore, this is another strategy to build trust, influence purchasing decisions and increase sales in e-commerce.

9. Provide quality service

Just like in a physical store, quality service is also at the top of the list of best strategies for increasing sales in e-commerce because users – even if they are on the other side of the screen – need to clarify their doubts quickly. This time, it’s a good idea to invest in an online chat tool to offer immediate support and solve problems right away.

Online chat

Yes, online chat is the ideal solution for answering questions about products, prices and purchasing processes, in real time, preventing the customer from waiting (for a response by email, for example) and ending up giving up.

With this instant service model you can provide an immediate response, resolve problems or provide quick assistance with complete comfort. It can even provide additional information that helps in making a purchase decision or helps to overcome purchase objections, increasing the conversion rate.

10. Manage your stock well

Efficient stock management allows your online store to ensure product availability, avoiding stock shortages or excesses, because without shortages you can satisfy all customers and without excesses you can optimize operational costs and reduce unnecessary costs.

In this field, we recommend using stock management software that allows you to record and control all information related to your products (stock levels, sales history, replacements…) to have a clear idea of ​​stock and make the right decisions. .